JH

Jeff Howell

President — ENCOR Advisors

25-year veteran spanning commercial real estate, high-growth SaaS, and digital media. Founded a boutique tenant-rep brokerage that beat CBRE, Cushman & JLL. Built the world's only online lease review platform to 25K monthly visitors. Scaled a healthcare SaaS company from 70 to 700 employees. Now leading ENCOR Advisors (Toronto's tenant-only CRE firm) and growing Halton's largest media company to 40K subscribers.

25+
Years Experience
$8M
Annual Pipeline
700
Team Scaled To
40K
Subscribers in 12 Mo

Experience

2024 — Present
President
ENCOR Advisors · Toronto
Leading Toronto's tenant-only commercial real estate brokerage. Representing corporate space occupiers in lease negotiations, office strategy, and site selection — never landlords. Building and training the next generation of tenant-rep agents with AI-powered outreach and modern sales methodology.
Tenant Representation Lease Negotiation AI-Powered Sales Team Building
2025 — Present
Partner
Front Porch Media · Halton, ON
Partner in the largest media company in Halton Region. Brands include The Oakville Digest and The Burlington Digest — both the largest non-government Instagram accounts in their respective cities. Grew from zero to 40,000 local subscribers in just 12 months.
Local Media 40K Subscribers Instagram Growth Content Strategy
2017 — 2024
Director of Growth / Global Head of ABM
AlayaCare · Toronto
Led Canada's top healthcare SaaS company in growth from 70 to 700 employees ($10M → $800M valuation). Top sales producer while simultaneously recruiting, training and managing the BDR team and leading the marketing team. Over 30 company awards earned during tenure including Deloitte Fast 50 and AI Product of the Year.
SaaS Growth ABM Strategy Pipeline $8M/yr 150K Leads
2016 — 2022
Founder
Lease Ref · Online
Created the world's only online commercial lease review platform. Tenants uploaded their lease and received a detailed scorecard within 24 hours for a one-time fee. Built to 25,000 monthly visitors with zero budget — making it the largest commercial real estate blog globally at the time.
PropTech 25K Monthly Visitors Zero-Budget Growth SEO / Content
2006 — 2017
Founder
Nidea Corporate Real Estate · Toronto
Founded one of very few boutique corporate real estate companies in downtown Toronto. Consistently won large accounts against billion-dollar competitors like CBRE, Cushman & Wakefield, and JLL through sharp tenant-focused strategy and relentless hustle.
Entrepreneurship Corporate Real Estate Business Development
2000 — 2006
VP Sales
Devencore Corporate Real Estate · Toronto
Rookie of the year for a national corporate real estate firm. Consistently top 3 in production each year. Recruited, trained and managed 20 new hires before launching own brokerage.
Rookie of the Year Top 3 Producer Recruiting

Key Accomplishments

🚀
First outbound sales rep and marketing employee #3 at AlayaCare (employee #74 overall) — the only cross-functional hire between sales and marketing
📊
Managed 19,000 leads that grew to 150,000 — built the lead database and nurture engine from scratch
🏗️
Built revenue department from 4 to 40 employees; personally responsible for training and managing 25 of them
🎯
$8M annual pipeline generated entirely through outbound — exceeding the average output by 8×
🧠
Architected Go-To-Market strategy for the entire sales team and graduated to ABM across top 500 enterprise accounts
🤝
Recruited 25 cross-departmental employees as part of a university partnership — "Jeff" was literally a dropdown option on the referral form