Builder · Scaler · Closer

I build things
that didn't exist
before.

25 years turning scrappy ideas into category-leading companies. From scaling a SaaS rocketship to 700 people, to growing a media company to 50K subscribers, to running Toronto's only tenant-rep brokerage.

Let's talk LinkedIn
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About

Not your typical
executive bio.

I'm the guy who was employee #74 at a healthcare SaaS company and helped grow it from 70 to 700 people, building an $8M annual pipeline entirely through outbound. The company went from $10M to an $800M valuation while I was there.

I also founded a boutique commercial real estate brokerage that consistently beat CBRE, Cushman & Wakefield, and JLL for large accounts. Built the world's only online lease review platform to 25,000 monthly visitors with zero marketing budget.

Today I run ENCOR Advisors, Toronto's tenant-only CRE firm, and co-own Front Porch Media, Halton's largest local media company with 50,000 subscribers and counting.

"I don't wait for permission to build things."
25+
Years of building
2x MC at Canada's largest healthcare conference Host of the #1 home health podcast Google's #1 result for "most electrifying man in healthcare" Reigning champion of #memeteam on Slack Queen's University, Bachelor of Commerce Self-described obsessive learner 2x MC at Canada's largest healthcare conference Host of the #1 home health podcast Google's #1 result for "most electrifying man in healthcare" Reigning champion of #memeteam on Slack Queen's University, Bachelor of Commerce Self-described obsessive learner
Experience

A career built on
starting from zero.

Every role below started with a blank canvas and ended with something that moved the needle.

2024 — Present
President
ENCOR Advisors · Toronto
Leading Toronto's tenant-only commercial real estate brokerage. Representing corporate space occupiers in lease negotiations, office strategy, and site selection. Building and training the next generation of agents with AI-powered outreach.
Tenant RepLease NegotiationAI Sales
2025 — Present
Partner
Front Porch Media · Halton, ON
Partner in Halton's largest media company. The Oakville Digest and The Burlington Digest are the largest non-government Instagram accounts in their cities. Grew from zero to 50,000 subscribers in just over 12 months.
Local Media50K SubsContent Strategy
2017 — 2024
Director of Growth
AlayaCare · Toronto
Grew Canada's top healthcare SaaS from 70 to 700 employees, $10M to $800M valuation. Top sales producer. Built the BDR and marketing teams. 30+ company awards including Deloitte Fast 50.
SaaS GrowthABM Strategy$8M Pipeline/yr
2016 — 2022
Founder
Lease Ref · Online
Created the world's only online commercial lease review platform. Built to 25,000 monthly visitors with zero budget, making it the largest CRE blog globally at the time.
PropTech25K Visitors/moSEO / Content
2006 — 2017
Founder
Nidea Corporate Real Estate · Toronto
One of the few boutique CRE firms in downtown Toronto. Consistently won large accounts against CBRE, Cushman & Wakefield, and JLL through tenant-focused strategy.
EntrepreneurshipBusiness Development
2000 — 2006
VP Sales
Devencore · Toronto
Rookie of the year at a national CRE firm. Consistently top 3 in production. Recruited and trained 20 new hires before founding own brokerage.
Rookie of the YearTop 3 Producer
Highlights

The numbers behind the story.

01
First outbound sales rep at AlayaCare
Employee #74. The only cross-functional hire between sales and marketing. Marketing employee #3.
02
19,000 leads grown to 150,000
Built the lead database and nurture engine from scratch. Every lead sourced, scored, and sequenced.
03
Revenue team: 4 to 40 people
Personally responsible for training and managing 25 of them. Built the playbooks, hired the people, ran the show.
04
$8M annual pipeline through outbound
Exceeding the average output by 8x. All generated through cold outreach, ABM, and sheer persistence.
05
Architected GTM for top 500 enterprise accounts
Graduated from broad outbound to surgical ABM across the company's highest-value targets.
06
"Jeff" was a dropdown on the referral form
Recruited 25 cross-departmental employees through a university partnership. Literally became a form field.
Skills & tools

What I bring
to the table.

I sit at the intersection of sales, marketing, technology, and leadership. I'm not the person who delegates and waits. I build the systems, run the experiments, and ship the work.

Core competencies
High Agency Cold Outreach & Prospecting Account-Based Marketing Team Recruiting & Training GTM Strategy AI & Automation Content & Thought Leadership
Tech stack
HubSpot 6Sense ZoomInfo Gong Vidyard LinkedIn Sales Nav Airtable Claude AI ChatGPT-4 Ahrefs SEMRush GA4 Zapier Canva Asana
Let's connect

Always building
something new.

Whether it's a venture, a conversation, or just swapping notes on what's working in AI and outbound, I'm always interested.

Email me Call LinkedIn